Neutrogena managed to stay clear of any major pricing wars, like those of other big corporations of that generation. Cotsen started marketing soap through two major channels: dermatologists and luxury hotels. The company listed publicly on the NASDAQ in 1973, with a market value of $1.2 million. In 1962, the company name was officially changed to Neutrogena Corporation Cotsen became president in 1967. By then, Lloyd Cotsen had entered the Stolaroff family by marrying his daughter Joanne Stolaroff. Stolaroff met Belgian chemist Edmond Fromont in 1954, and acquired the rights to distribute his patented formula of a mild clear soap that cleared the skin, without drying it, in the US. Soon, it grew into a larger business, and he started expanding it into retail markets. In 1930, Emanuel Stolaroff started a small company called Natone. The company originally supplied to department stores and salons that catered for the Hollywood film industry. Johnson & Johnson acquired the independent company in 1994. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries. ![]() Neutrogena Corporation, trading as Neutrogena, is an American company that produces cosmetics, skin care and hair care and owned by parent company Johnson & Johnson and is headquartered in Los Angeles, California. Neutrogena "Norwegian Formula" hand cream
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